Posted on: February 27, 2008 12:25 pm

Blogging in big media

It's certainly not news that blogging as communication form has exploded. Every day that goes by there's more evidence of how mainstream the concept of blogging has become.

While "professionally produced content" will never go away, it's great that those that create it are challenged by talented individuals that until recently did not have an outlet to share their views. It's one of the things that makes me appreciate my job so much.

Here are two recent examples:
  1. Yesterday, we linked to a bigpapiandmanny's blog on MLB Power Rankings from the MLB home page. The link is not up anymore there as we rotate over different types of content. I'm glad to see us recognizing such good work. Looks like Emack has some competition. This is just a start. I don't know what our site will look like in 6 months, but there's going to be a lot more of that.
  2. On this week's Sports Illustrated issue (the one with Johan Santana on the cover), there's a column bylined simply by Junior from the blog www.firejoemorgan.com. This isn't the first time that SI has put up a column by a blogger or otherwise independent new-media writer. But it is the first time I've seen someone use just their online handle/screen name in a print publication.  (BTW, I assume that the article is available online from SI.com, but in two minutes of looking for it I couldn't find it).
I can't wait for what's next...
The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com